Quartz-Astron, the world’s first quartz watch
On Christmas Day of 1969, a shocking event for the entire world of watchmaking took place in Japan: the first quartz watch made his appearance in Tokyo stores, triggering the longest and dreadful crisis for the Swiss. The Seiko Quartz-Astron debuted in Tokyo stores on December 25, 1969 as the world’s first commercial quartz wristwatch, with a luxurious 18-karat solid gold case, hand carved by skilled craftsmen. It was priced …